HRM 303 01 - Hospitality Marketing and Sales

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Course Information

Hospitality Marketing and Sales (HRM 303)

Term: 2016-2017 Academic Year Fall

Faculty

Mary Lamae Koogler
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Office Hours - FA2025

  • Mondays: 1:00pm - 4:00pm

  • Tuesdays:  9:30am - 11am

  • Wednesdays: 3pm-4pm
  • Thursdays: 9:30am-11am
  • Fridays: By Appointment

Schedule

Mon-Wed-Fri, 2:00 PM - 2:50 PM (8/22/2016 - 12/15/2016) Location: MAIN KEET GOOD

Description

Prerequisites: HRM 204or HRM 213. This course builds on the student's understanding of fundamental marketing concepts. Marketing communication, target markets for hospitality services, personal selling and sales management in a hotel environment, distribution, and strategic partnerships are examined. The marketing of hospitality services via the Internet are reviewed in depth. The concepts of personal selling and niche marketing are introduced. A group project is required. Spring