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Course Information

Marketing (MKT 223)

Term: 2003-2004 Academic Year Fall S

Faculty

Kevin J Riley

Information:

phone

417-334-6411, ext. 4552

Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/25/2003 - 12/18/2003) Location: M

Description

An introduction to the marketing function of a business or non-profit organization. Analysis of environmental factors, markets, target markets and emphasis on the study of product, pricing, promotion and distribution. Fall/Spring