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Course Information

Marketing (MKT 223)

Term: 2005-2006 Academic Year Spring

Faculty

Kevin J Riley

Information:

phone

417-334-6411, ext. 4552

Schedule

Mon-Wed-Fri, 12:00 PM - 12:50 PM (1/9/2006 - 5/12/2006) Location: M

Description

An introduction to the marketing function of a business or non-profit organization. Analysis of environmental factors, markets, target markets and emphasis on the study of product, pricing, promotion and distribution. Fall/Spring