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Course Information

Marketing (MKT 223)

Term: 2011-2012 Academic Year Spring

Faculty

Kevin J Riley

Information:

phone

417-334-6411, ext. 4552

Schedule

Mon-Wed-Fri, 9:00 AM - 9:50 AM (1/16/2012 - 5/11/2012) Location: MAIN PLAST 311

Description

An introduction to the marketing function of a business or non-profit organization. Analysis of environmental factors, markets, target markets and emphasis on the study of product, pricing, promotion and distribution. Fall/Spring