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Course Information

Marketing (MKT 223)

Term: 2017-2018 Academic Year Spring

Faculty

Kevin J Riley

Information:

phone

417-334-6411, ext. 4552

Schedule

Tue-Thu, 1:00 PM - 2:20 PM (1/15/2018 - 5/11/2018) Location: MAIN PLAST 311

Description

An introduction to the marketing function of a business or non-profit organization. Analysis of environmental factors, markets, target markets and emphasis on the study of product, pricing, promotion and distribution. Fall/Spring