Consumer Behavior (MKT 343)
Term: 2023-2024 Academic Year Fall
Office Hours (Spring 2025)
MWF: 8:30 – 10:00am, 1:30-2:00pm
T/Th: 2:30-3:00pm
* other hours upon request.
Mon-Wed-Fri, 10:00 AM - 10:50 AM (8/21/2023 - 12/15/2023) Location: MAIN PLAST 311
Analyzes consumer motivation, buying behavior, market adjustment, product innovation and adaptation;consumer market measurement, including survey of economic, behavioral science theories of consumer market behavior, producer, and intermediary reactions.Consumer decision making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, and analyzing consumer markets. Fall