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Course Information

Promotional Strategies (MKT 363)

Term: 2024-2025 Academic Year Fall

Faculty

Stephen Scott Hall

Office Hours (Spring 2025)

MWF: 8:30 – 10:00am, 1:30-2:00pm

T/Th:    2:30-3:00pm

 

* other hours upon request.

 

Schedule

Mon-Wed-Fri, 9:00 AM - 9:50 AM (8/26/2024 - 12/20/2024) Location: MAIN PLAST 311

Description

Prerequisite: MKT 223. A focus on the decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans using advertising, personal selling, sales promotions, publicity, and social media. Fall