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Course Information

International Marketing (MKT 373)

Term: 2019-2020 Academic Year Spring

Faculty

Gary C Hiebsch

Office Hours

Spring 2025

10:00 a.m.-11:00 a.m. MWF

2:00-4:00  p.m. TR

Schedule

Tue-Thu, 8:00 AM - 9:20 AM (1/13/2020 - 5/8/2020) Location: MAIN PLAST 212

Description

Prerequisite: MKT 223. This course exposes the student to the international aspects of marketing, such as cultural differences in marketing applications, sales and advertising differences between cultures, and product preference differences between cultures. Spring-Even