Digital Marketing (MKT 333)
Term: 2025-2026 Academic Year Fall
Office Hours (Spring 2025)
MWF: 8:30 – 10:00am, 1:30-2:00pm
T/Th: 2:30-3:00pm
* other hours upon request.
Prerequisites: MKT 223. A study of digital marketing theory, issues, strategies, practical uses, and channels. Topics include the various digital elements of marketing variables, e-consumer behavior, website development design and implementation, analytics measurement, search engine marketing, mobile marketing, and social media platforms to develop customer relationships. Spring