Digital Marketing (MKT 333)
Term: 2025-2026 Academic Year Spring
Office Hours (Fall 2025)
MWF: 8:30 – 9:00am
MW: 2:00-3:00pm
F: 2:00-2:30pm
T/Th: 8:30-9:30; 2:30-3:00pm
* other hours upon request.
Mon-Wed-Fri, 2:00 PM - 2:50 PM (1/12/2026 - 5/8/2026) Location: MAIN PLAST 311
Prerequisites: MKT 223. A study of digital marketing theory, issues, strategies, practical uses, and channels. Topics include the various digital elements of marketing variables, e-consumer behavior, website development design and implementation, analytics measurement, search engine marketing, mobile marketing, and social media platforms to develop customer relationships. Spring