Digital Marketing (MKT 333)

Term: 2025-2026 Academic Year Spring

Faculty

Stephen Scott HallShow MyInfo popup for Stephen Scott Hall

scott.hall@cofo.edu

Office Hours Spring 2026

Plaster 203

MWF: 9:00 – 10:00am; 1:30-2:00pm

T/Th: 9:00-9:30am; 2:30-3:15pm

 

* other hours upon request.

 

Schedule

Mon-Wed-Fri, 2:00 PM - 2:50 PM (1/12/2026 - 5/8/2026) Location: MAIN PLAST 311
Mon-Wed-Fri, 2:00 PM - 2:50 PM (1/12/2026 - 5/8/2026) Location: MAIN PLAST 207

Description

Prerequisites: MKT 223. A study of digital marketing theory, issues, strategies, practical uses, and channels. Topics include the various digital elements of marketing variables, e-consumer behavior, website development design and implementation, analytics measurement, search engine marketing, mobile marketing, and social media platforms to develop customer relationships. Spring