Schedule
Mon-Wed-Fri, 2:00 PM - 2:50 PM (1/12/2026 - 5/8/2026) Location: MAIN PLAST 311
Mon-Wed-Fri, 2:00 PM - 2:50 PM (1/12/2026 - 5/8/2026) Location: MAIN PLAST 207
Description
Prerequisites: MKT 223. A study of digital marketing theory, issues, strategies, practical uses, and channels. Topics include the various digital elements of marketing variables, e-consumer behavior, website development design and implementation, analytics measurement, search engine marketing, mobile marketing, and social media platforms to develop customer relationships. Spring